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STUDIO NOTES ✦ BEHIND THE STICKER

This sticker started as a pile of felt

Every landscape sticker in our shop began life as a real, physical felt scene: cut, layered, glued, stitched, and framed on my worktable before it ever met a printer. This is the story of A Long Walk, the little castle scene from our sticker collection.

Studio notesReal felt, real threadA 2 to 3 day build

It starts as a pile of pieces

Some scenes come together in as little as an hour, but most take two or three days to fully figure out. A lot of that time is spent on layout. I’ll try two or three different arrangements before I’m ready to commit and glue anything down. Pieces get shuffled, trimmed, and occasionally exiled back to the scrap bin as I test out different ideas.

The beginnings of A Long Walk: felt scraps, scissors, and a blank base

Glued down and committed. No turning back now.

Bringing it to life

Once the glue commits me, the fun part starts! I love adding embroidery, and other small details like rhinestones that bring a scene to life. With the castle, I knew from the beginning that I wanted a long road winding through it, which is also why the finished piece is titled A Long Walk.

Hand-embroidering details into the felt castle scene

The frame makes it a picture

The last step is the outer frame. It finishes the raw edge and turns a stack of felt into a picture-perfect scene. Excuse the messy (glue stained) background please.

A Long Walk, finished: embroidered felt castle scene with rhinestones in its frame

From felt to vinyl

To become a sticker, the finished scene has to be digitized. This round was photographed with an iPhone and a light box. The printing was done by YellowDog, a Denver print studio, on a durable, tactile vinyl they recommended and we love. We’ve been able to pull up a sticker from a water bottle and reposition it and still have it look like new, so it’s a really cool material. 

We’re also curious about printing and finishing stickers in house, so you’ll likely see more from us as we learn about that process. As a first step, we’ve been experimenting with scanning the scenes instead of photographing them, and it’s showing real promise.

More scenes on the worktable

A Long Walk isn’t alone- there are a total of 4 scenes available currently. Each one went through various drafts before it was sticker ready. The lighthouse was an early draft of the sailboat that I want to come back to at some point. 

A framed felt sailboat scene with a moon and trees
An early draft: a felt lighthouse over a soft blue sea
A framed felt mountain scene with snowy peaks and white flowers

If the mountains become a sticker, the newsletter hears about it first.

A vinyl sticker showing a castle and small village displayed on a small wooden easel.

TAKE A SCENE HOME

The stickers (were) real felt, really

Our Mixed-Media Landscape Stickers are photographs of these actual felt scenes, embroidery, rhinestones and all, printed on durable vinyl that feels as good as it looks.

See what’s on the worktable

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Keep exploring

More from the worktable and the supply shelf: